Philippines by Filipinos
by  Bea Areilza (a HyperIsland graduate)

CLIENT: The Philippines

BRIEF: Brand the country

CONCEPT: Philippines by Filipinos

We wanted to create a brand that identified with the eastern and western culture influence in The Philippines. As well as the character of its citizens and the country that were boiled down to three key words: CREATIVITY, DIVERSITY and COMMUNICATION.

More on his website.


via Toursim Philippines

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